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Better Goods is an independent organization raising awareness about the harmful ingredients in consumer products.

With experts in the fields of sustainability and health, and using science-backed data, we evaluate products based on their ingredient safety.

The Latest From Better Goods

Explore our most recent product guides, news, and important information on living a non-toxic lifestyle.

“Not all synthetics are harmful. Not all natural ingredients are safe. We make it easy to avoid greenwashing.”

Better Goods

From mascara to facial serum, we cover everything in clean beauty.

Everyday essentials like toothpaste, deodorant, and moisturizers.

Keep your little one safe from toxic chemicals.

Avoid toxic chemicals lurking in cleaners, kitchen tools, and more.

These 22 Brands Are Lying To You

We’ve compiled a list of 22 popular brands who advertise themselves as “clean” beauty.

In reality, they’re misleading you.

Download our FREE guide and you’ll be armed with the knowledge you need to avoid these unethical brands.

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