Over 2,492 toxic chemicals are banned in beauty products in the European Union. In the United States, only 11.
By taking matters into our own hands and making informed decisions,
we can protect ourselves and our family.
We analyze and rate consumer products based on science-backed data.
Better Goods is an independent organization raising awareness about harmful ingredients in everyday products. Our team of experts in the fields of health and sustainability analyzed 10,000+ products, brands, and ingredients to bring you the best, non-toxic alternatives for a healthier, happier life.

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Explore our most recent product guides, news, and important information on living a non-toxic lifestyle.
Controversial Bill Could Mask Harmful Chemicals on Cleaning Product Labels
WASHINGTON — A new bill has been introduced—The Cleaning Product Ingredient Communication Act—which will allow cleaning companies to hide certain ingredients from their formulas. Although it’s written under t
Last Updated: November 15, 2023
Beware “Forever Chemicals” in Your Pads and Tampons, New Study Cautions
A new study by researchers at the University of Notre Dame has detected concerning levels of toxic “forever chemicals” known as PFAS in some popular menstrual products, including period underwear, pads, and tampon
Last Updated: September 27, 2023
Sponsored By Soda: Are Influencers Peddling Junk Science?
That aspartame post your favorite influencer just shared? It was paid propaganda. When the World Health Organization warned about risks of the artificial sweetener, diet and nutrition influencers rushed to calm their follower
Last Updated: September 22, 2023
The Best Non-Toxic & Natural Dry Shampoos (Benzene-Free!)
Our research reveals a shocking truth: up to 70% of popular aerosol dry shampoos contain benzene, a known human carcinogen. Today we’ll be looking at… At Better Goods, our mission is to uncover the truth about the
Last Updated: September 6, 2023

Explore our product guides, each compiled through 20+ hours of meticulous research.
You deserve to know what's in the products you use every day. From uncovering harmful PFAS, VOCs, and lead in household products, to questionable preservatives and coal tar dyes in cosmetics, we make sure you know what to avoid, and which alternatives are safe.
Our Brand Ratings
Each week, our team analyzes a popular "clean" brand to find out the truth behind their claims. Brands are rated based on ingredients, animal welfare, and sustainability.
Is Laura Mercier Clean and Sustainable? We Investigate
In the dazzling world of cosmetics, makeup artists are revered for their mystical talents in transfo
Last Updated: September 4, 2023
Is Cetaphil as Clean & Good As They Claim? We Investigate
Cetaphil promises sensitive skin salvation. With its minimalist branding and “dermatologist-te
Last Updated: August 25, 2023
Is 100% Pure Clean? We Put Them To The Test
The beauty industry is rife with dubious “natural” claims, but 100% Pure aims to live up
Last Updated: August 19, 2023
Are Moroccanoil’s Products Clean and Sustainable? We Investigate
Luscious locks or lackluster hair? For millions searching for solutions, Moroccanoil promises a glos
Last Updated: August 18, 2023
These 22 "clean" brands are lying to you!
Get our FREE guide now to know which brands to avoid.
The Best in Clean Living
The most popular content on Better Goods.
The Best Non-Toxic Laundry Detergent (40+ Products Analyzed)
Over the past 2 weeks we researched 40+ of the most popular laundry detergents to find the safest c
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Last Updated: August 12, 2023
Are Bath & Body Works Candles Toxic? We Analyzed Their Ingredients
If you’ve ever been at the mall and walked past a Bath & Body Works store, you’ve p
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Last Updated: July 28, 2023
The Best Period Underwear Without PFAS (2023 Update)
We contacted 14+ brands of period underwear to find the best non-toxic options. We asked them about
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Last Updated: August 12, 2023
The Best Organic Baby Foods (Without Heavy Metals)
Did you know that most baby food contains traces of pesticides and chemical fertilizers? Organic ba
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Last Updated: November 4, 2023
Buyer beware! These 22 “clean” brands are lying. Download our guide now to find out which brands to avoid!
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