We analyze the ingredients in beauty and personal care to help you choose better, conscious products.
With over 500+ products audited, you can avoid unsafe ingredients, misleading claims, and quickly find the right products for you.
Our GuidesBrand Overviews
In-depth looks at popular brands to find out how clean and eco-friendly they truly are.
Tired of looking at ingredient lists?
We look at every ingredient in a product to determine its safety so you don't have to. Each ingredient is given a rating, which contributes to the product's score.
Our MethodologyProduct Guides
In-depth guides on specific product types. Whether it's non-toxic, eco-friendly or zero-waste, you'll find it here. Click a button below to browse.
From The Blog
Our latest guides, industry news, important updates, and more.
Banana Boat Scalp Sunscreen Recalled Due to Benzene Contamination
Aug 1, 2022
Quo Beauty’s New Big Planet, Big Love Range Relies On Reclaimed Ocean Plastic
Jul 28, 2022
Unilever and Genomatica Launch $120 Million Venture to Scale Sustainable Palm Oil Alternatives
Jul 13, 2022
BYBI Beauty Secures Nearly £2 Million To Help It Go Carbon Negative
Jul 12, 2022