We investigate the ingredients in beauty and personal care to help you choose better, conscious products.

With over 500+ products audited, you can avoid unsafe ingredients, misleading claims, and quickly find the right products for you.

Our Guides

Brand Overviews

Each week we take an in-depth look at a popular brand to find out how clean and eco-friendly they truly are.

Tired of looking at ingredient lists?

We look at every ingredient in a product to determine its safety so you don't have to. Each ingredient is given a rating, which contributes to the product's score.

Our Methodology

Product Guides

In-depth guides on specific product types. Whether it's non-toxic, eco-friendly or zero-waste, you'll find it here. Click a button below to browse.