We analyze the ingredients in beauty and personal care to help you choose better, conscious products.
With over 500+ products audited, you can avoid unsafe ingredients, misleading claims, and quickly find the right products for you.
Our GuidesBrand Overviews
In-depth looks at popular brands to find out how clean and eco-friendly they truly are.
Tired of looking at ingredient lists?
We look at every ingredient in a product to determine its safety so you don't have to. Each ingredient is given a rating, which contributes to the product's score.
Our MethodologyProduct Guides
In-depth guides on specific product types. Whether it's non-toxic, eco-friendly or zero-waste, you'll find it here. Click a button below to browse.
From The Blog
Our latest guides, industry news, important updates, and more.
The 10 Best Natural Foundations (For Every Skin Type!)
Nov 14, 2022
Chemicals In Beauty Products Could Increase Black Women’s Cancer Risk, Research Suggests
Oct 20, 2022
New Study Suggests That Some Dental Floss Products May Contain PFAS
Oct 14, 2022
We Analyzed 18+ Of The Best Clean & Natural Concealers
Oct 7, 2022