We investigate the ingredients in beauty and personal care to help you choose better, conscious products.
With over 500+ products audited, you can avoid unsafe ingredients, misleading claims, and quickly find the right products for you.
Our GuidesBrand Overviews
Each week we take an in-depth look at a popular brand to find out how clean and eco-friendly they truly are.
Tired of looking at ingredient lists?
We look at every ingredient in a product to determine its safety so you don't have to. Each ingredient is given a rating, which contributes to the product's score.
Our MethodologyProduct Guides
In-depth guides on specific product types. Whether it's non-toxic, eco-friendly or zero-waste, you'll find it here. Click a button below to browse.
From The Blog
Our latest guides, industry news, important updates, and more.
7 Phenomenal and Eco-Friendly Loofah Alternatives For A Zero-Waste Shower
Oct 11, 2021
Biodegradable vs. Compostable: What Do These Terms Really Mean?
Oct 8, 2021
Breaking It Down: The Real Difference Between Organic and Natural
Oct 7, 2021
The Best Natural + Organic Perfumes (Based on Ingredients)
Oct 9, 2021