Over 2,492 toxic chemicals are banned in beauty products in the European Union. In the United States, only 11.
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Better Goods is an independent organization raising awareness about harmful ingredients in everyday products. Our team of experts in the fields of health and sustainability analyzed 10,000+ products, brands, and ingredients to bring you the best, non-toxic alternatives for a healthier, happier life.
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You deserve to know what's in the products you use every day. From uncovering harmful PFAS, VOCs, and lead in household products, to questionable preservatives and coal tar dyes in cosmetics, we make sure you know what to avoid, and which alternatives are safe.
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Each week, our team analyzes a popular "clean" brand to find out the truth behind their claims. Brands are rated based on ingredients, animal welfare, and sustainability.
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