Is Laura Mercier Clean and Sustainable? We Investigate
In the dazzling world of cosmetics, makeup artists are revered for their mystical talents in transforming faces. When French makeup prodigy Laura Mercier launched her eponymous brand in 1996, she had already cemented her stat
Is Cetaphil as Clean & Good As They Claim? We Investigate
Cetaphil promises sensitive skin salvation. With its minimalist branding and “dermatologist-tested” stamp, this 75-year-old skincare brand wants you to trust its gentle touch. But in 2023’s era of ingredient
Is 100% Pure Clean? We Put Them To The Test
The beauty industry is rife with dubious “natural” claims, but 100% Pure aims to live up to its name. Born from the passion of founders Susie Wang, James Wang, and Ric Kostick in 2005, the brand swiftly carved out
Are Moroccanoil’s Products Clean and Sustainable? We Investigate
Luscious locks or lackluster hair? For millions searching for solutions, Moroccanoil promises a glossy mane with its line of argan oil-infused products. This wildly popular haircare brand has built an empire on the alluring i
Is SheaMoisture Sustainable and Natural? Our Analysis
In the current era, consumer expectations from beauty brands have evolved beyond the mere provision of beauty products. SheaMoisture, a black-owned beauty brand, aligns with this trend by focusing on the development of homema
Peeling Back The Petals: Is Flower Beauty Clean?
The beauty industry is no stranger to celebrity-endorsed brands, which often inspire consumer trust. Among them, Drew Barrymore’s Flower Beauty has made a name for itself since its inception in 2012. Flower Beauty, know
Is Jones Road a Clean Beauty Brand? We Put Its Products to the Test
Dive with us into the world of beauty brand Jones Road, the brainchild of the renowned celebrity makeup artist and entrepreneur, Bobbi Brown. Bursting onto the scene in 2020, this is Brown’s audacious second act in the
Is Tatcha a Clean Brand? We Investigate
Tatcha is a Japanese skincare brand. Founder Vicki Tsai started Tatcha in 2009 while seeking solutions to heal her dermatitis. The skincare rituals and ingredients she found in Kyoto, Japan inspired her to start a skincare br
Are Rodan & Fields as Clean as They Claim? Our Analysis
In an era where buzzwords like ‘clean’ and ‘sustainable’ echo through the corridors of the skincare industry, discerning the authentically eco-friendly from the merely greenwashing can feel like naviga
Is Supergoop! As Super Clean as it Reports? We Did A Deep-Dive Into This Sunscreen Brand
While Supergoop! might get mistaken for another celebrity brand—Gwenyth Paltrow’s Goop—it stands apart with its unique identity and mission, carved out by its founder, Holly Thaggard. The brand was born when Thaggar
Is Good Molecules as “Good” As Its Name Implies? We Investigate
What if the skincare brand you swear by is not as clean and sustainable as it claims to be? The quest for transparency in the beauty industry has never been more critical. Enter Good Molecules, a skincare company that pledges
Juice Beauty: A Deep Dive Into Their Sustainability and Clean Beauty Claims
Imagine a world where beauty products are as clean as they promise, and skincare is a testament to environmental sustainability. This vision is what Karen Behnke sought to actualize when she launched Juice Beauty in 2005. It