Is Tarte a Clean or Conscious Brand?
Tarte is a massive and beloved brand, enjoying success on social media with products like their Shape Tape concealer and Amazonian Clay palettes. The brand launched in 2000, currently has 10m followers on Instagram, and conti
Is Benefit Clean & Ethical? We Investigate.
Benefit is a successful cosmetics brand based in San Francisco, founded in 1976 by sisters Jean and Jane Ford. A subsidiary of Louis Vuitton, the company operates in over 30 countries with over 2,000 counters. The Benefit web
Is Fenty Beauty Clean & Ethical? We Investigate.
Fenty Beauty is a relatively new company, founded by popstar Rihanna in 2017. The brand was included in Time Magazine’s list of genius companies, due primarily to the company’s inclusive focus upon all women – regar
Love, Beauty and Planet: Are They Greenwashing? We Investigate.
From the name, through to the website imagery and content, Love, Beauty and Planet markets itself as a company that works in harmony with the environment. Their goal is to give a little love to the planet, to make a differenc
Is BeautyCounter a Clean and Sustainable Company?
BeautyCounter is a large cosmetics brand that heavily advertises itself as selling clean beauty. Founded in 2013, the brand quickly blew up thanks to its controversial multi-level marketing (MLM) business model. Often promote
The Controversy Behind Popular MLM Hair Care Brand Monat
“Monat is causing people’s hair to fall out.” This statement may sound like an exaggeration, but it is not. Class action lawsuits against Monat started to appear in 2015, all with similar claims of hair loss
Neutrogena Brand Review: Ingredients, Sustainability & Animal Welfare
Neutrogena has been around for a very long time, founded back in 1930 by Emanuel Stolaroff. Initially called Natone, the company changed its name to Neutrogena in 1962. Purchased in 1994 by Johnson and Johnson, the brand is a
Is bareMinerals a Sustainable & Clean Brand?
bareMinerals is one of the best-known mineral-makeup brands, launched in 1995 by Bare Escentuals, which in turn was founded back in 1976 in San Francisco. The main goal of the brand was to create a line of makeup brands that
Is OGX a Sustainable & Clean Brand?
OGX is a well known shampoo and conditioner brand founded in 1987 in Clearwater, Florida. The brand was purchased by Johnson and Johnson in 2016 and enjoys widespread success across the globe – found in most of the giga
Is Garnier Greenwashing? What We Found In Our Investigation
Garnier is one of the world’s oldest consumer products companies. Founded over 100 years ago, the brand—which is owned by industry giant L’Oréal—has expanded into a large list of products available worldwide.
Is The Ordinary a Clean & Sustainable Brand?
The Ordinary is a popular, budget-friendly skincare brand that’s been blowing up, in part to do with its presence on social media platforms like TikTok. The wide availability of the brand, being in both Sephora and Ulta
Is Bath & Body Works a Clean & Sustainable Brand?
Bath & Body Works is an extremely popular brand that offers a large line of products, from body care, hand soaps and sanitizers, fragrance, and possibly their most popular product, scented candles. At the time of writing,