Better Goods: All Brand Ratings
In our weekly brand reviews, we put popular “clean” brands under the microscope to cut through marketing claims and get at the truth. With so many products now advertising themselves as natural, organic, cruelty-free, etc., it can be hard for consumers to know which brands actually live up to their promises.
Our team carefully analyzes each brand’s ingredients, sustainability claims, and business practices. We look at factors like whether ingredients are truly natural or organic, if sustainability commitments are comprehensive, and how transparent the company is about its practices.
Brands are rated on criteria like use of certified organic ingredients, avoidance of chemicals of concern, commitment to ethical sourcing, and progress toward carbon neutral or net zero emissions.