Better Goods: All Brand Ratings

2 min reading time

In our weekly brand reviews, we put popular “clean” brands under the microscope to cut through marketing claims and get at the truth. With so many products now advertising themselves as natural, organic, cruelty-free, etc., it can be hard for consumers to know which brands actually live up to their promises.

Our team carefully analyzes each brand’s ingredients, sustainability claims, and business practices. We look at factors like whether ingredients are truly natural or organic, if sustainability commitments are comprehensive, and how transparent the company is about its practices.

Brands are rated on criteria like use of certified organic ingredients, avoidance of chemicals of concern, commitment to ethical sourcing, and progress toward carbon neutral or net zero emissions.

Brands Analyzed

  1. 100% Pure
  2. Avène
  3. bareMinerals
  4. Bath & Body Works
  5. BeautyCounter
  6. Benefit
  7. Bioderma
  8. Burt’s Bees
  9. CeraVe
  10. Cetaphil
  11. Clinique
  12. Drunk Elephant
  13. Fenty Beauty
  14. First Aid Beauty
  15. Flower Beauty
  16. Garnier
  17. Glossier
  18. Good Molecules
  19. GVXE
  20. Hask
  21. Herbal Essences
  22. Hourglass Cosmetics
  23. Ilia
  24. It Cosmetics
  25. Jones Road
  26. Juice Beauty
  27. Kiehl’s
  28. Korres
  29. Kosas
  30. Laura Mercier
  31. Love, Beauty and Planet
  32. Lush
  33. Milk Makeup
  34. Monat
  35. Morocconoil
  36. Neutrogena
  37. OGX
  38. Pacifica
  39. Philosophy
  40. Physicians Formula
  41. Rare Beauty
  42. RMS Beauty
  43. Rodan & Fields
  44. Saie
  45. SheaMoisture
  46. Supergoop!
  47. Tarte
  48. Tatcha
  49. The Honest Company
  50. The Ordinary
  51. The Outset
  52. Tower 28
Download our free swap guide.
A cheatsheet of 50+ clean alternatives for your whole house. 
Thank you for subscribing!

1 Comment

  • Avatar photo

    Hi! I looovee your content and resources, as this site has been super helpful when trying to move towards less toxicity in my products! I would be so appreciative if you could give some feedback to La Roche Posay and Clearstem Skincare:)

Leave a Reply

Your email address will not be published. Required fields are marked *