Better Goods: All Brand Ratings

In our weekly brand reviews, we put popular “clean” brands under the microscope to cut through marketing claims and get at the truth. With so many products now advertising themselves as natural, organic, cruelty-free, etc., it can be hard for consumers to know which brands actually live up to their promises.

Our team carefully analyzes each brand’s ingredients, sustainability claims, and business practices. We look at factors like whether ingredients are truly natural or organic, if sustainability commitments are comprehensive, and how transparent the company is about its practices.

Brands are rated on criteria like use of certified organic ingredients, avoidance of chemicals of concern, commitment to ethical sourcing, and progress toward carbon neutral or net zero emissions.

Brands Analyzed

1. 100% Pure
2. Avène
3. bareMinerals
4. Bath & Body Works
5. BeautyCounter
6. Benefit
7. Bioderma
8. Burt’s Bees
9. CeraVe
10. Cetaphil
11. Clinique
12. Drunk Elephant
13. Fenty Beauty
14. First Aid Beauty
15. Flower Beauty
16. Garnier
17. Glossier
18. Good Molecules
19. GVXE
20. Hask
21. Herbal Essences
22. Hourglass Cosmetics
23. Ilia
24. It Cosmetics
25. Jones Road
26. Juice Beauty
27. Kiehl’s
28. Korres
29. Kosas
30. Laura Mercier
31. Love, Beauty and Planet
32. Lush
33. Milk Makeup
34. Monat
35. Morocconoil
36. Neutrogena
37. OGX
38. Pacifica
39. Philosophy
40. Physicians Formula
41. Rare Beauty
42. RMS Beauty
43. Rodan & Fields
44. Saie
45. SheaMoisture
46. Supergoop!
47. Tarte
48. Tatcha
49. The Honest Company
50. The Ordinary
51. The Outset
52. Tower 28