Most companies don't have our best interests in mind. They will gladly put a cheaper, less safe ingredient in their products to save a nickel and appease their investors. We're quickly destroying our planet with single-use plastics and pollutants being pumped into our air and water.
We're also fed up with companies engaging in greenwashing—the act of tricking people into believing that a company is more non-toxic and eco-friendly than it really is.
Better Goods exists to fight against misleading information, unsafe products and toxic chemicals and plastics being put into our environment. We use science and real studies to find out which products are truly safe to use, which are full of bad ingredients, and which are trying to trick you.
How "Voting With Your Wallet" and Buying Better Products Can Make Real Change
We believe that buying safer, non-toxic products has a much bigger benefit than the obvious. The market will always follow what we—as customers—demand.
The phrase “voting with your wallet” may be cliche, but it’s true. Companies will go where the consumer interest is. Your favorite brand might not offer a line of plastic-free shampoos because they care about the environment, but because consumers demand it.
It’s no coincidence that huge brands like McDonald’s are launching plant-based burgers, or that Sephora launched their Clean at Sephora branding to easily find clean beauty prodcuts. Adidas has a line of shoes made from recycled sea plastic, and is planning on launching a 100% recyclable shoe in 2021.
You can find examples all the time of big brands launching conscious products. This stuff matters.
By purchasing from truly non-toxic, clean and conscious brands, we're sending a clear message to the industry: we demand better products.
How We Vet Products
We spend a lot of time putting together our product guides. We want to make sure the brands we recommend are truly better for us and the environment, and we want to identify the brands that aren't .
Here's our process:
- First, we compile a list of the most popular brands that claim to be non-toxic, clean and eco-friendly.
- Next, we take each product and review all of the ingredients one-by-one, using peer-reviewed studies and official sources for ingredient safety information.
- Finally, we give the product a safety rating based on the ratings of the ingredients used.
Read our methodology page to see how how we review and rate products based on their safety.
We hope that Better Goods is a helpful resource in your non-toxic journey. We truly believe that together, we can make real change in the industry and force companies to offer us better, cleaner, and more eco-friendly products.
If you'd like to contact us for any reason, please feel free to reach out to us using our contact form. We'll try our best to get back to you as soon as possible.
Our Expert Team
At Better Goods, our team consists of qualified experts in the fields of sustainability and cosmetic chemistry to bring out the most trustworthy information.
Dr. Alpana Mohta MD (Dermatology), DNB (DVL), MBBS
Dr. Alpana Mohta (MBBS, MD, DNB) is an award-winning dermatologist, cosmetologist, trichologist, and venereologist with countless achievements spanning her medical career. She has a keen interest in research which is evident by her 60+ research publications in noted scientific journals.
Her areas of interest include clinical dermatology, infectious diseases, leprosy, dermatopathology and dermatosurgery. Dr. Mohta has been published in more than 61 publications including 31 medical journals.
Master's in Sustainability Science
Jeanne Perrine holds a Master's degree in Sustainability Science from Montclair State University. Jeanne was the first Fulbright Scholar from her home island (Rodrigues) and proudly represented the island during her time in the US.
She is a sustainability consultant who provides consultancy services in the strategic planning and management of sustainability programs.
In her free time, Jeanne enjoys a good hike, listening to music, and working out.
María Gasós Cavestany
Master's in Cosmetic Science
María is a cosmetic chemist with a Master's in Cosmetic Science from the University of the Arts, London UK. She has experience in research, manufacturing of consumer cosmetics, and safety, legal and regulatory issues.
Richard Bousfield graduated with honors with a Master's in Sustainability from the Global Sustainability Institute (GSI), Anglia Ruskin University Cambridge.