Better Goods Site

Why We Started Better Goods

We started Better Goods because we're fed up with the consumer products industry taking advantage of us with cheap, dangerous chemicals and misleading branding and marketing.

Most companies don't have our best interests in mind. They will gladly put a cheaper, less safe ingredient in their products to save a nickel and appease their investors. We're quickly destroying our planet with single-use plastics and pollutants being pumped into our air and water.

We're also fed up with companies engaging in greenwashing—the act of tricking people into believing that a company is more non-toxic and eco-friendly than it really is.

Better Goods exists to fight against misleading information, unsafe products and toxic chemicals and plastics being put into our environment. We use science and real studies to find out which products are truly safe to use, which are full of bad ingredients, and which are trying to trick you.

How "Voting With Your Wallet" and Buying Better Products Can Make Real Change

We believe that buying safer, non-toxic products has a much bigger benefit than the obvious. The market will always follow what we—as customers—demand.

The phrase “voting with your wallet” may be cliche, but it’s true. Companies will go where the consumer interest is. Your favorite brand might not offer a line of plastic-free shampoos because they care about the environment, but because consumers demand it.

It’s no coincidence that huge brands like McDonald’s are launching plant-based burgers, or that Sephora launched their Clean at Sephora branding to easily find clean beauty prodcuts. Adidas has a line of shoes made from recycled sea plastic, and is planning on launching a 100% recyclable shoe in 2021.

You can find examples all the time of big brands launching conscious products. This stuff matters.

By purchasing from truly non-toxic, clean and conscious brands, we're sending a clear message to the industry: we demand better products.

How We Vet Products

We spend a lot of time putting together our product guides. We want to make sure the brands we recommend are truly better for us and the environment, and we want to identify the brands that aren't .

Here's our process:

  1. First, we compile a list of the most popular brands that claim to be non-toxic, clean and eco-friendly.
  2. Next, we take each product and review all of the ingredients one-by-one, using peer-reviewed studies and official sources for ingredient safety information.
  3. Finally, we give the product a safety rating based on the ratings of the ingredients used.

Read our methodology page to see how how we review and rate products based on their safety.

In Conclusion.

We hope that Better Goods is a helpful resource in your non-toxic journey. We truly believe that together, we can make real change in the industry and force companies to offer us better, cleaner, and more eco-friendly products.

If you'd like to contact us for any reason, please feel free to reach out to us using our contact form. We'll try our best to get back to you as soon as possible.

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