Is First Aid Beauty Really a Clean Company? We Reviewed the Brand to Find Out
First Aid Beauty is a skincare company that formulates products to alleviate common skin issues. Lilli Gordon founded First Aid Beauty in 2009. The products were originally sold at Sephora and QVC. In 2018, the consumer goods
Is Rare Beauty Clean? A Deep Dive Analysis
Multi-hyphenate celebrity Selena Gomez founded the Rare Beauty cosmetics brand in 2019. Rare Beauty’s Instagram account amassed 5.6 million followers in the past three years. In a 2022 interview with PEOPLE, Gomez explained
Is Philosophy a Clean Brand? We Analyzed Them To Find Out
Philosophy is a skincare and fragrance brand founded by Cristina Carlino in 1996 and currently owned by the American-French beauty company, Coty, Inc. The brand’s mission is to create clean and eco-responsible products,
Is Drunk Elephant Clean & Sustainable? We Investigate
Discover Drunk Elephant, the vibrant skincare and haircare brand making waves since its inception in 2013. Founded by Tiffany Masterson, Drunk Elephant is known for its philosophy of pH-balanced products, formulated without h
Is Hourglass Cosmetics Clean? Our In-Depth Analysis Reveals the Answer
Hourglass, a cosmetics and skincare brand, was established in 2004 by Carisa Janes. Initially, the products were exclusively available at Barneys New York, a high-end department store in Manhattan. However, following Unilever
Is RMS Beauty Clean? We Analyzed Them To Find Out
In an age where the cosmetics industry is rife with questionable ingredients and practices, RMS Beauty emerges as a brand claiming to prioritize clean beauty. Founded in 2009 by makeup artist Rose-Marie Swift, the brand aims
Is Kiehl’s a Clean & Sustainable Brand?
Kiehl’s is an American cosmetics brand founded in 1851 as a single pharmacy in New York City’s East Village by John Kiehl. The original Kiehl’s location—which still exists—was known for its natural and e
Is Hask Clean & Sustainable? Our Surprising Findings
Hask is a New York-based hair care company founded as HASK Toiletries, Inc. in 1946. Their product lineup currently consists of shampoos, conditioners, and hair treatments. The brand is available in stores all over North Amer
Is Saie Truly Clean and Sustainable? We Investigate
Launched in 2019, Saie is an emerging makeup brand with a strong stance on clean ingredients and sustainability. Founder Laney Crowell claims to be “on a mission to make beauty better with clean, award-winning products
Milk Makeup Brand Overview: Are They Clean & Sustainable?
Milk Makeup is a beauty brand launched in New York City in 2014. They offer a full line of makeup, skincare, and fragrances. Milk Makeup is known for being innovative, colorful, and clean. The brand took advantage of the mode
Korres Brand Analysis: Are They Clean + Sustainable?
Korres is a Greek beauty brand founded in 1996. As of June 2015, the brand operates physical stores in ten European countries, along with Singapore and South Korea. The brand is known for its natural and sustainable products.
Is Ilia Clean & Sustainable? We Investigate.
Ilia Beauty was founded in 2011 by siblings Sasha Plavsic and Zacharia Ilia as one of the original brands in the clean beauty space. The brand offers a wide range of makeup and skincare and is available in Sephora locations w