Milk Makeup Brand Overview: Are They Clean & Sustainable?
Milk Makeup is a beauty brand launched in New York City in 2014. They offer a full line of makeup, skincare, and fragrances. Milk Makeup is known for being innovative, colorful, and clean. The brand took advantage of the mode
Korres Brand Analysis: Are They Clean + Sustainable?
Korres is a Greek beauty brand founded in 1996. As of June 2015, the brand operates physical stores in ten European countries, along with Singapore and South Korea. The brand is known for its natural and sustainable products.
We Analyzed 20 of the Best Natural Lipsticks For Ingredient Safety
You may have heard about the studies that found lead in lipsticks. In 2011, the United States Food And Drug Administration (FDA) released a study after testing 400 lipsticks. The biggest offenders were three major manufacture
Is Ilia Clean & Sustainable? We Investigate.
Ilia Beauty was founded in 2011 by siblings Sasha Plavsic and Zacharia Ilia as one of the original brands in the clean beauty space. The brand offers a wide range of makeup and skincare and is available in Sephora locations w
Is Glossier Clean & Sustainable? We Found Out
Glossier was launched in 2010 by Into the Gloss founder Emily Weiss and quickly grew into a massive and popular brand. The brand sells direct-to-consumer exclusively, with physical locations in Seattle, Los Angeles, Miami, an
Is Gwen Stefani’s GXVE Beauty Clean and Sustainable?
It seems like every day there’s a new celebrity beauty brand making its debut. No Doubt singer Gwen Stefani is the latest celeb to enter the beauty market with GXVE, her line of affordable beauty available solely at Sep
Is Scarlett Johansson’s The Outset Brand Clean & Conscious?
Scarlett Johansson—one of the highest-paid actresses in the world— is the latest celebrity to enter the beauty industry with her own line of skincare products. As a celebrity brand, it’s quickly exploded in populari
The Best Natural Lip Glosses With Clean Ingredients
Lip gloss was huge in the 90s, and it’s making a comeback in a big way. But unlike yesterday’s lip glosses—which contained toxins and carcinogens—today’s new-and-improved formulas are packed with natural
Kosas Brand Overview: Are They Clean & Sustainable?
Kosas is a beauty brand founded in 2015 and heavily marketing itself as clean beauty. Their tagline is “makeup for skincare freaks,” and riding high on their colorful branding and focus on clean beauty, they’
We Found The Best Natural Mascara (20+ Products Ranked!)
Our team of experts took a deep dive into the world of mascaras. We looked at 20+ of the most popular mascara brands that market themselves as clean or natural to see if the claims hold true. If you had to assemble a makeup k
9 Beauty Ingredients Banned in the EU (But Not In The USA)
In the United States, federal law regulates what kinds of chemicals can be used in cosmetics and personal care products. However, there are several ingredients that are proven to be harmful that are still allowed despite bein
The Best Natural Mouthwash (15+ Products Ranked on Ingredients)
As soon as we’re old enough to hold a toothbrush in our hands, our caretakers tell us about the importance of good oral hygiene. Brushing, flossing, and rinsing with mouthwash are must-have habits to maintain those pear