Our Masterlist of Greenwashing Brands

list of greenwashing brands

We’ve compiled a list of beauty and personal care brands that are greenwashing. There’s no cut-and-dry definition of greenwashing, but we define it as when a brand or company uses misleading claims or imagery to trick consumers into believing the products are more clean and eco-friendly than they are.

There are undoubtedly many more brands in the world that are greenwashing, and we’re continually adding to this list. Be sure to read our guide on how to tell if a brand is greenwashing, and if you suspect a brand is greenwashing, feel free to reach out with our contact form and let us know.

  • Almay
  • Aveeno
  • Arbonne
  • Aveda
  • Babyganics
  • Banana Boat
  • The Body Shop
  • Covergirl Natureluxe
  • Hawaiian Tropic
  • Herbal Essences
  • innisfree
  • Johnson’s Natural
  • Love Beauty and Planet
  • Lush
  • OGX (Organix)
  • Physicians Formula
  • Raw Sugar
  • Simple Skincare
  • St. Ives
  • Tarte

This is far from an exhaustive list, and we intend to build up this list to be a comprehensive list of greenwashing brands so that you can reference it whenever you need it.

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    Hi, thanks for your work. I would love to know how you got to the conclusion that Lush is greenwashing. May you share your discoveries? Are they using unethically sourced materials, or harmful ones, or something else? Many thanks.

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    Bev Bamford

    I have been using Aveda hair care for a few weeks. These are some of it’s worst ingredients: DISTEARYLDIMONIUM CHLORIDE, Behentrimonium Chloride, BEHENTRIMONIUM METHOSULFATE, Methylchloroisothiazolinone, Methylisothiazolinone, Cetrimonium Chloride

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